THE BUSINESS BENEFITS OF LEED CERTIFICATION FOR DUBAI HOTELS
It is a scorcher of a day and I am browsing listings on different – different website – dreaming of a vacation away from the heat & dust of the city. A dizzying-array of resorts, boutique hotels and homestays beckon. While one resort/hotel invites me to gaze at the stars, take long nature-walks and do nothing, another property promises that their all organic-food, develop locally and prepared lovingly, will nourish my body & soul. A 3rd listing takes pride in the fact that their cottages are architected to develop around existing trees and built using compressed mud, so guests/visitor can truly commune with nature. At Present, hotels small and big are looking to woo the ecco friendly, virtuous/traveller who wants an experience that is both luxurious and sustainable. And going green has become a strong tool of differentiation in an increasingly crowded market place. But how can individual hotels/resorts develop their chances of being noticed by conscious-consumers? How ...